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KLYRA LABS

Help your team use AI
without the risk.

A framework, tools, and proof of compliance for UK businesses.

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01 / THE PROBLEM

Your staff are already using AI.

Do you know what they're putting into it?

No Visibility

You don't know what data is being pasted into ChatGPT, Copilot, or Claude. Client names, financials, case files, medical records.

No Framework

No policy. No training. No guidance. Staff are doing their best without understanding the risks they're creating.

No Proof

When a client or regulator asks "how do you manage AI risk?" — you have no audit trail and no answer.

This isn't one company. It's thousands of UK businesses with the same problem.
02 / THE SOLUTION

A framework to follow. Tools to enforce it. Proof you're compliant.

The Klyra AI Usage Controls

A practical standard for safe AI use.

10 controls covering policy, training, data handling, auditability, and governance.

Shield

Browser extension that protects your team.

Scans prompts, blocks sensitive data, logs everything. Full visibility. Admin dashboard. Installs in 30 minutes.

Compliance Badge

Prove your AI governance.

Meet the controls, use Shield, earn the badge. Show clients you take AI governance seriously.

When someone asks "how do you manage AI risk?" — this is your answer.
03 / HOW IT WORKS

From zero to compliant in days, not months.

1

Adopt the Framework

Download the Klyra AI Usage Controls. Share with your team. Set your policy.

2

Install Shield

Browser extension for Chrome and Edge. 30 minutes to deploy across your whole team.

3

Get Visibility

See what's being entered. Block sensitive data. Full audit trail for compliance.

4

Earn the Badge

Meet the controls. Demonstrate compliance. Get the Klyra Certified badge.

For companies that need to process sensitive data with AI, we also offer fully self-hosted systems.
04 / THE MARKET

A massive addressable market.

Global Sovereign Cloud

TAM £491B – £883B
SAM £123B – £221B
SOM £300M – £770M

UK Market

TAM (by 2033) £38B
SAM £9.5B – £11.5B
SOM £25M – £80M
KEY INSIGHT: Regulated industries must solve this. IP-driven markets can't risk their product information going to the cloud.

MARKET DYNAMICS

Regulatory tailwinds — EU AI Act, UK frameworks incoming

GDPR enforcement — £1.1B+ fines last year

Professional bodies — SRA, ICAEW issuing AI guidance

Insurance pressure — Providers asking about AI policies

WHY NOW

AI is mainstream — ChatGPT hit 100M users in 2 months

Shadow AI is everywhere — Staff using AI whether you know or not

Regulators catching up — 12-18 months behind but closing fast

Window to establish standard — Before big players move in

BEACHHEAD STRATEGY

First: UK law firms (10,400) — highest stakes, client confidentiality

Then: Accountancy firms (5,500) — similar profile, cross-sell

Then: NHS trusts (1,250) — longer cycle, high value

Expand: Any regulated/IP-sensitive business

05 / BUSINESS MODEL

SaaS that scales.

SOVEREIGN

Custom for self-hosted AI
  • Full on-premise AI
  • Your hardware
  • Zero cloud dependency
  • RAG on your documents
  • Dedicated support

For clients who need to process
sensitive data with AI directly

KLYRA SHIELD — SMB / Product-Led Growth

Y1 Y2 Y3 Y4 Y5
LTV £12,000 £13,440 £15,300 £17,280 £18,000
CAC £400 £300 £250 £200 £150
LTV:CAC 30x 45x 61x 86x 120x
Payback 1 mo 0.7 mo 0.6 mo 0.4 mo 0.3 mo

Churn: 10% annual

KLYRA SYSTEM — Enterprise / Sales-Led

Y1 Y2 Y3 Y4 Y5
LTV £73,000 £97,400 £129,000 £175,000 £215,000
CAC £8,500 £6,205 £8,445 £11,169 £13,838
LTV:CAC 8.6x 15.7x 15.3x 15.7x 15.5x
Payback 2.8 mo 1.5 mo 1.6 mo 1.7 mo 1.7 mo
06 / WHY KLYRA

No one else is doing this for SMEs.

Why Not Enterprise DLP?

Palo Alto, Cisco, Microsoft DLP are built for enterprises. 6-12 month implementations. £50k+ contracts. Need a security team to manage. Not built for AI specifically.

Why Not Copilot / ChatGPT Enterprise?

Still cloud-based. You're trusting their policy, not controlling it yourself. Expensive. And they don't stop staff using other AI tools.

Why Not Build In-House?

Needs AI/ML expertise most SMEs don't have. Months of development. Ongoing maintenance burden.

Klyra's Position

We define the standard
The Klyra AI Usage Controls become the reference point for UK businesses.

We sell the tool to meet it
Shield makes compliance easy. Install in 30 minutes, not 6 months.

We're SME-first
Built for 20-200 person firms who can't afford or wait for enterprise solutions.

We're UK-focused
UK-based team. UK support. Built for UK compliance needs.

The moat: we publish the controls, we collect the data, we become the reference point.
07 / THE TEAM

Built by people who ship fast.

Charlie Swinhoe

Founder & CEO

Full-stack developer who builds production apps in days. Deployed AI systems for 10+ clients.

Joe Evans

Co-Founder & Head of Engineering

Technical lead ensuring every deployment is robust and production-grade. Systems architecture background.

Charlie Loudon Griffiths

Head of Operations

Investor relations experience. Strategic partnerships. Connects Klyra to funding networks.

Jack Frame

Head of New Business

Leads outreach and client acquisition. Building the pipeline through direct sales and partnerships.

We built both products in 6 weeks. We use Klyra internally every day.
08 / TRACTION

Where we are now.

Partnership
Cobalt - Live pilot
Accepted
NVIDIA Inception member
In Progress
G-Cloud via OfficeLabs
Pipeline
20+ firms in active conversations
Product
Shield live on Chrome Store
Framework
Klyra AI Usage Controls published
09 / THE ASK

Join us.

£250k
at £2m pre-money valuation
✓ SEIS ELIGIBLE

Use of Funds

60%
Team Salaries
30%
Marketing & Outreach
10%
R&D

Milestones

  • 100+ Shield customers
  • Klyra AI Usage Controls adopted by 50+ firms
  • Compliance badge in market
  • Revenue traction for Series A
Product built. Framework published.
Now we need to scale.
Klyra Labs

Help businesses use AI safely.

Prove they're doing it right.

Safe AI. Proven.